Branding Brilliance: How Graphics Create a Magnetic Pull for Customers

In this age of online search, businesses and consumers alike are looking for any edge they can get to stand out from the crowd and generate more business. One of the most cost-effective tools available to them is vehicle graphics, which can generate thousands of impressions in a day at no extra cost other than the initial investment.

Magnetic signage is a particularly popular way for companies to take advantage of this powerful marketing tool. Many sign shops offer a magnetic signs printing service, making it possible for business owners to create eye-catching and head-turning graphics that will attract attention no matter where they go.

The popularity of this type of signage has risen in recent years due to its ease of use and flexibility. For example, businesses that hire or lease cars and vans in their fleet can apply promotional signage to their vehicles during the week but detach them on weekends for a cleaner look or when they use the car for personal reasons.

This kind of signage is also a great choice for small businesses and services that need to promote themselves on the go. Imagine a handyman who does home repairs in Ticonderoga on Monday, commutes to a commercial job in Plattsburgh on Tuesday, then goes out for a sales meeting in Burlington on Wednesday. In all of these situations, he or she will pass hundreds of potential customers. What better way to reach these customers than with a mobile advertisement?

Most sign shops sell magnetic signs in rolls. They are typically 30 mil in thickness, which is thick enough to withstand the rigors of being attached to a moving vehicle at highway speeds. The thickness of the material is critical because the stability of a magnetic sign resides entirely in its “pull strength,” which is measured in grams per square inch or grams per square centimeter.

In addition to their ability to withstand fast driving, 30 mil magnetics are durable and easy to clean. The durability is thanks to the material’s resin-based surface coating, which offers excellent resistance against scratching and marring. In fact, the surface is so tough that it resists stains from water, soda, coffee and more.

For ease of use, magnetic vinyl is a very simple product to cut, install and remove. A heavy duty utility knife and a safety ruler can be used to cut the material, which is easily applied using a standard automotive adhesive. The corners are then rounded, which reduces aerodynamic drag and makes the sign less likely to fly off the car at high speed.

In order to make the most of this versatile material, it’s important for sign makers to understand how to properly maintain their products. This means distributing maintenance instructions to their customers when they purchase the magnets, as well as reiterating them whenever possible. This will ensure that their customers are getting the most out of their investments and maximizing the return on their initial investment.