Large format printing in Charlotte is a highly effective way to market your business. From billboards to window stickers, large format prints catch the eye of harried shoppers and help you boost sales or promotional campaigns.
Achieving high-quality results with large format printing requires advanced techniques like color calibration and the use of durable inks. Here are some tips to help you get started.
Banners are one of the most effective marketing tools for businesses seeking to make a bold impact. They can be used to promote products, sales or services and can be customized with large fonts and high-contrast color schemes to grab attention and convey information clearly.
Large banners can be made from a wide variety of materials, including vinyl, fabric and wood. Choosing the right material for your banner will help to ensure that it is durable and long-lasting. Rolled vinyl banners are easy to install and can be stored easily for future use. They are lightweight and can be printed with hemming or pole pockets (a sleeve added to a banner to allow a dowel or pole to run through it) to improve strength and durability.
Vinyl banners are ideal for outdoor advertising and event signage because they are durable and weather-resistant. They are also a great choice for long-term signage because they can be displayed in many locations and remain vibrant and eye-catching for years to come.
If you’re an event planner looking to make an impactful display, a commercial building owner seeking branded exterior signage or an interior brand promoter seeking engaging displays and promotional materials, large format digital printing is the way to go. These prints deliver eye-catching visuals and branding that catch the attention of customers in both indoor and outdoor settings.
Bold colors and designs are often used in trade show graphics and banners to stand out in a busy setting. The right design and message helps businesses make a strong first impression that reinforces their value proposition, while helping them distinguish themselves from competitors.
Among the most popular uses of large format printing are billboards and murals, which are designed to make a significant impact from a distance. These large prints use bold graphics and short messages to capture the attention of drivers and pedestrians. They are usually produced on durable materials like vinyl and canvas to withstand frequent exposure to sunlight and rain.
Vehicle wraps transform cars, trucks, transit vehicles and other fleets into powerful marketing billboards. They can reach a wide range of audiences while delivering high ROI for businesses. Effectively capturing your audience’s attention requires a design that communicates your message clearly and concisely. This includes ensuring that your brand logos and key messaging are easily visible at a glance, and choosing fonts with sufficient contrast to guarantee readability.
Ideally, vector-based artwork should be saved in a format that preserves all of its outlines and lines so it can be enlarged without losing clarity or pixelation. If photos are being used, they should be raster-based to ensure that any photo-realistic elements with intricate color gradations will appear sharp at final wrap size. If your vehicle wrap design uses raster images, we recommend using them at 150 dpi at full print size or 300 dpi at 50% of the final wrap scale. This will ensure a crisp, clean finish.
Posters are a common form of large format printing. They’re typically printed on glossy or matte photo-grade paper and can include digital designs, copies of paintings, photographs, and other original artwork. They can also include advertisements for events, text-based information, and directional signage.
Poster design elements should be planned carefully based on the surrounding environment. Since posters are often seen while in transit, they need to be readable from a distance, so open spaces help to attract attention and make the content easily digestible. Posters that are overly crowded with text may also appear cluttered and difficult to read, as close characters tend to bleed into one another.
In addition to ensuring that the colors and images are vibrant, large-scale prints also utilize innovations such as UV-curing technology for long-lasting durability. They can also utilize various substrates depending on their intended use, such as fabric for wall murals and canvas art or metal sheets for signage that stands up to harsh weather conditions.